GPPI Portal Profile · 2025
properti AG
Lower and transparent commissions (2.5% vs ~3% norm on sales; 1 month rent on rentals), no upfront or exclusivity requirements, fully digitalised transaction journey (valuation,...
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Key takeaways
- 1.Positioning: Lower and transparent commissions (2.5% vs ~3% norm on sales; 1 month rent on rentals), no upfront or exclusivity requirements, fully digitalised transaction journey (valuation,...
- 2.Marketplace model: Vertical, SaaS-enabled real estate brokerage marketplace (tech-enabled agent network); B2C and B2B hybrid..
- 3.Monetization: Success-based sales commissions (2.5% of property sale price)., Success-based rental commissions (1 month gross rent)., Brokerage fees on investment and off-market properties. (+1 more).
- 4.Product emphasis: End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support)., Propchain intelligent platform...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: properti AG
A quick reference.
- -Geographies served: Switzerland (nationwide): Zurich, Aarau, Basel, Bern, Burgdorf, Lucerne, Lugano, Muttenz, Solothurn, St. Gallen, Zug and other locations..
- -Marketplace model: Vertical, SaaS-enabled real estate brokerage marketplace (tech-enabled agent network); B2C and B2B hybrid..
- -Primary monetization: Success-based sales commissions (2.5% of property sale price)., Success-based rental commissions (1 month gross rent). (+2 more).
- -Product emphasis: End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support)., Propchain intelligent platform with four portals, integrating market data, property data and customer data to orchestrate transactions and workflows., Owner-facing tools: free online price and rent calculators, property valuations, dashboards, investment property search and search subscriptions. (+4 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
properti.com
Headquarters
Flurstrasse 62, 8048 Zürich, Switzerland
Founded
2019
Core market
Switzerland (nationwide): Zurich, Aarau, Basel, Bern, Burgdorf, Lucerne, Lugano, Muttenz, Solothurn, St. Gallen, Zug and other locations.
Geographies served
Switzerland (nationwide): Zurich, Aarau, Basel, Bern, Burgdorf, Lucerne, Lugano, Muttenz, Solothurn, St. Gallen, Zug and other locations.
Marketplace type
Vertical, SaaS-enabled real estate brokerage marketplace (tech-enabled agent network); B2C and B2B hybrid.
Monetization
Success-based sales commissions (2.5% of property sale price)., Success-based rental commissions (1 month gross rent). (+2 more)
Ownership
Privately held Swiss stock corporation (AG), venture-backed; Seed, Pre-Series A and Series A financing totalling ~USD 6.6m from investors including Serpentine Ventures, Venturelab-linked investors and Swiss angels/family offices.
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Overview
Business model
Monetization signals
- 1.Revenue stream: Success-based sales commissions (2.5% of property sale price).
- 2.Revenue stream: Success-based rental commissions (1 month gross rent).
- 3.Revenue stream: Brokerage fees on investment and off-market properties.
- 4.Revenue stream: Lead/referral fees via tipster program and partner services (e.g., financing, insurance, home services; inferred).
- 5.Pricing model: Transparent, standardised commission model below market norms (2.5% for sales, 1 month rent for rentals) with no upfront retainers or exclusivity requirements; payment on successful transaction only.
Product and technology
Product signals
- 1.End-to-end sale and rental brokerage services for residential properties (valuation, pricing, marketing, viewings, negotiation, contract support).
- 2.Propchain intelligent platform with four portals, integrating market data, property data and customer data to orchestrate transactions and workflows.
- 3.Owner-facing tools: free online price and rent calculators, property valuations, dashboards, investment property search and search subscriptions.
- 4.Buyer/tenant tools: property search, alerts, off-market opportunities, support for financing and contracting.
- 5.Advanced marketing capabilities including VR tours, virtual staging, multi-portal listing syndication and performance-tracked digital campaigns.
- 6.Agent-facing capabilities: broker portal, CRM-style pipeline, lead management, academy and training content; strong emphasis on lead supply to agents.
- 7.AI / ML usage (publicly described): Automated online valuations and pricing decision support using property and market data (inferred from valuation tools and ecosystem focus)., Marketing optimisation and campaign automation, including audience targeting, channel mix and performance measurement., Lead scoring and routing across agents based on behaviour and profile signals (likely but not explicitly documented)..
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
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