GPPI Portal Profile · 2025
MyHome.ie
Large, high-intent Irish property search audience; strong agent marketing tooling (premium/featured ads, homepage placements) and market intelligence content (quarterly reports).
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Key takeaways
- 1.Positioning: Large, high-intent Irish property search audience; strong agent marketing tooling (premium/featured ads, homepage placements) and market intelligence content (quarterly reports).
- 2.Marketplace model: B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products.
- 3.Monetization: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages), Display...
- 4.Product emphasis: Residential sale and rental listings search + filters; map search, New homes/developments; commercial property section; overseas listings, Market content: news, quarterly property...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: MyHome.ie
A quick reference.
- -Geographies served: Ireland (primary), Overseas property search pages (secondary).
- -Marketplace model: B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products.
- -Primary monetization: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages) (+3 more).
- -Product emphasis: Residential sale and rental listings search + filters; map search, New homes/developments; commercial property section; overseas listings, Market content: news, quarterly property price reports with Bank of Ireland (+3 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
myhome.ie
Headquarters
24–28 Tara Street, Dublin 2, Ireland (The Irish Times DAC trading as MyHome.ie)
Founded
2001
Core market
Ireland (primary)
Geographies served
Ireland (primary), Overseas property search pages (secondary)
Marketplace type
B2C real-estate classifieds/search marketplace with B2B monetization (estate agent advertising packages, display advertising) plus adjacent mortgage/content products
Monetization
B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products), Private landlord paid rental listings (e.g., 90‑day packages) (+3 more)
Ownership
Operating brand of The Irish Times DAC (private company; MyHome.ie acquired by The Irish Times for €50m in 2006).
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Overview
Business model
Monetization signals
- 1.Revenue stream: B2B subscriptions/upsell packages for estate agents (premium ads, featured placements, homepage products)
- 2.Revenue stream: Private landlord paid rental listings (e.g., 90‑day packages)
- 3.Revenue stream: Display advertising / takeovers
- 4.Revenue stream: Partnership/referral economics (e.g., Mortgage Hub with doddl.ie; likely CPL/CPA or rev-share)
- 5.Revenue stream: Data/content sponsorship (e.g., quarterly property report in association with Bank of Ireland)
- 6.Pricing model: Tiered listing and visibility upgrades for agents + packaged rental advertising for private landlords; additional CPM-based display products.
Product and technology
Product signals
- 1.Residential sale and rental listings search + filters; map search
- 2.New homes/developments; commercial property section; overseas listings
- 3.Market content: news, quarterly property price reports with Bank of Ireland
- 4.Tools: price changes, Property Price Register links, calculators
- 5.Advertising workflows for landlords and agents; agent portal for premium placements
- 6.Mortgage Hub (2025) partnership-led funnel extension
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: MyHome.ie
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