GPPI Portal Profile · 2025
Leboncoin
Large, trusted national audience; simple listing; integrated payments & shipping for C2C; pro vertical tools in autos/real estate/jobs.
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
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Key takeaways
- 1.Positioning: Large, trusted national audience; simple listing; integrated payments & shipping for C2C; pro vertical tools in autos/real estate/jobs.
- 2.Marketplace model: Horizontal classifieds with deep verticals (C2C + B2B/pro).
- 3.Monetization: Pro B2B listings/subscriptions/options (autos, real estate, jobs), C2C service fees (up to 5%) and buyer-paid shipping, Paid boosts/options for individuals (+1 more).
- 4.Product emphasis: Listings/search across goods, Autos, Real Estate, Jobs/Services, Secure in-thread payments (Adyen) and buyer-paid shipping, Pro vertical tooling and brand extensions (L'argus,...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: Leboncoin
A quick reference.
- -Geographies served: France.
- -Marketplace model: Horizontal classifieds with deep verticals (C2C + B2B/pro).
- -Primary monetization: Pro B2B listings/subscriptions/options (autos, real estate, jobs), C2C service fees (up to 5%) and buyer-paid shipping (+2 more).
- -Product emphasis: Listings/search across goods, Autos, Real Estate, Jobs/Services, Secure in-thread payments (Adyen) and buyer-paid shipping, Pro vertical tooling and brand extensions (L'argus, AVendreALouer) (+1 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
leboncoin.fr
Headquarters
24 rue des Jeûneurs, 75002 Paris, France
Founded
2006
Geographies served
France
Marketplace type
Horizontal classifieds with deep verticals (C2C + B2B/pro)
Monetization
Pro B2B listings/subscriptions/options (autos, real estate, jobs), C2C service fees (up to 5%) and buyer-paid shipping (+2 more)
Ownership
Subsidiary of Adevinta (taken private in 2024 by a consortium led by Permira and Blackstone; Adevinta delisted from Oslo Børs June 2024).
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Overview
Business model
Monetization signals
- 1.Revenue stream: Pro B2B listings/subscriptions/options (autos, real estate, jobs)
- 2.Revenue stream: C2C service fees (up to 5%) and buyer-paid shipping
- 3.Revenue stream: Paid boosts/options for individuals
- 4.Revenue stream: Advertising (display/native)
- 5.Pricing model: Freemium for C2C listings with optional boosts; pro packages by vertical; buyer service fees up to 5%; delivery priced by carrier.
Product and technology
Product signals
- 1.Listings/search across goods, Autos, Real Estate, Jobs/Services
- 2.Secure in-thread payments (Adyen) and buyer-paid shipping
- 3.Pro vertical tooling and brand extensions (L'argus, AVendreALouer)
- 4.Buyer protection/service fee model, ratings/reviews
- 5.AI / ML usage (publicly described): Likely: ranking, fraud/moderation, recommendations (not publicly quantified).
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: Leboncoin
If you represent this portal, you can claim the profile to submit verified updates.
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