Increase attach rate of agent SaaS (Getrix) and workflow products

Expand data/analytics contracts (banks, investors, servicers) via Immobiliare.it Insights

Cross-sell mortgage/finance products through Euroansa network

Deeper transaction enablement (digital booking, verification, escrow-like flows where legal)

Two-sided network effects: inventory breadth ↔ consumer demand

GPPI Portal Profile · 2025

Immobiliare.it

High-intent consumer demand aggregation for listings, with paid visibility and professional tooling for sellers/agents; plus data products via Immobiliare.it Insights.

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Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information

Analysis byCoraly Research Team·Editorial Team

Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.

GPPI Summary

Immobiliare.it is Italy's leading domestic property portal, founded in 2005 and operated by Immobiliare.it S.p.A. as a private company. It monetises through B2B subscriptions for agencies and developers, premium visibility upgrades for private listings, and display advertising. Its Getrix CRM platform represents a meaningful SaaS revenue stream independent of classifieds listings. The Immobiliare.it Insights division provides property data and analytics to institutional clients. Ownership structure is not publicly disclosed. GPPI assesses Immobiliare.it with Medium confidence based on publicly available evidence.

Compare with a rival portal:Immobiliare.it vs idealista.pt →

Key takeaways

1.Positioning: High-intent consumer demand aggregation for listings, with paid visibility and professional tooling for sellers/agents; plus data products via Immobiliare.it Insights.
2.Marketplace model: B2C real-estate classifieds marketplace with B2B monetization; SaaS-enabled tooling and data/analytics adjacencies (hybrid).
3.Monetization: B2B subscription/packages for agencies and developers (listing publication, lead delivery, visibility), Paid 'premium/top' upgrades for private listings, Display advertising / brand...
4.Product emphasis: Search and browse listings for sale/rent by geography and filters, Private owner self-serve listing publication (free up to a limit; paid upgrades for visibility), Professional...
5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).

GPPI Answer Box: Immobiliare.it

A quick reference.

-Geographies served: Italy (nationwide).
-Marketplace model: B2C real-estate classifieds marketplace with B2B monetization; SaaS-enabled tooling and data/analytics adjacencies (hybrid).
-Primary monetization: B2B subscription/packages for agencies and developers (listing publication, lead delivery, visibility), Paid 'premium/top' upgrades for private listings (+4 more).
-Product emphasis: Search and browse listings for sale/rent by geography and filters, Private owner self-serve listing publication (free up to a limit; paid upgrades for visibility), Professional listing publication tools and paid 'extra visibility' products (+3 more).
-GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.

At a glance

Domain

immobiliare.it

Headquarters

Via Carlo Farini 41, 20159 Milan, Italy

Founded

2005

Core market

Italy (nationwide)

Geographies served

Italy (nationwide)

Marketplace type

B2C real-estate classifieds marketplace with B2B monetization; SaaS-enabled tooling and data/analytics adjacencies (hybrid)

Monetization

B2B subscription/packages for agencies and developers (listing publication, lead delivery, visibility), Paid 'premium/top' upgrades for private listings (+4 more)

Ownership

Private company (Immobiliare.it S.p.A.). Detailed cap table and major investors are not consistently disclosed in readily accessible public sources; treat shareholder structure as non-public.

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Overview

Business model

Monetization signals

1.Revenue stream: B2B subscription/packages for agencies and developers (listing publication, lead delivery, visibility)
2.Revenue stream: Paid 'premium/top' upgrades for private listings
3.Revenue stream: Display advertising / brand advertising
4.Revenue stream: SaaS (Getrix) and professional digital services (YouDomus)
5.Revenue stream: Data/analytics products (Immobiliare.it Insights)
6.Revenue stream: Mortgage/credit intermediation referrals via Euroansa
7.Pricing model: Tiered visibility and package pricing; self-serve upgrades for private listings; enterprise pricing for data/analytics and professional tooling.

Product and technology

Product signals

1.Search and browse listings for sale/rent by geography and filters
2.Private owner self-serve listing publication (free up to a limit; paid upgrades for visibility)
3.Professional listing publication tools and paid 'extra visibility' products
4.New-build / developer solutions
5.Agent CRM/workflow via Getrix
6.Market reports and analytics via Immobiliare.it Insights
7.AI / ML usage (publicly described): AI tools referenced in professional products (e.g., within Getrix/visibility tooling); details not fully public..

2025–2026 Strategic Position

FAQ

What is GPPI?

The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.

What does this portal profile include?

This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.

How do portal operators update or correct the profile?

If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).

Do you publish raw GPPI index scores?

GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.

Data note and citation

This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.

-If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
-We do not publish raw underlying scoring inputs on the public site.
-To submit corrections or verify details, use the claim/update link below.

Claim or update: Immobiliare.it

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