GPPI Portal Profile · 2025
Homele
Multilingual, curated property listings combined with smart search and emerging end-to-end property tools (projects, services, contracts, payments, screening).
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Key takeaways
- 1.Positioning: Multilingual, curated property listings combined with smart search and emerging end-to-end property tools (projects, services, contracts, payments, screening).
- 2.Marketplace model: B2C + B2B2C real estate marketplace with services and property-management tooling.
- 3.Monetization: Agent and developer subscriptions (featured listings, branding), Paid lead generation and performance marketing, Potential transaction facilitation fees (+1 more).
- 4.Product emphasis: Buy and rent property listings (residential and commercial), New projects marketplace (off-plan and ready developments), Multilingual interface (Kurdish, Arabic, English, Turkish)...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: Homele
A quick reference.
- -Geographies served: Iraq, Kurdistan Region (Erbil focus), Baghdad, Mosul, Kirkuk (+1 more).
- -Marketplace model: B2C + B2B2C real estate marketplace with services and property-management tooling.
- -Primary monetization: Agent and developer subscriptions (featured listings, branding), Paid lead generation and performance marketing (+2 more).
- -Product emphasis: Buy and rent property listings (residential and commercial), New projects marketplace (off-plan and ready developments), Multilingual interface (Kurdish, Arabic, English, Turkish) (+5 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
homele.com
Headquarters
Erbil, Kurdistan Region, Iraq (operational); developer address listed as Denmark on app stores
Founded
2020
Geographies served
Iraq, Kurdistan Region (Erbil focus), Baghdad (+3 more) (+3 more)
Marketplace type
B2C + B2B2C real estate marketplace with services and property-management tooling
Monetization
Agent and developer subscriptions (featured listings, branding), Paid lead generation and performance marketing (+2 more)
Ownership
Privately held; no publicly disclosed institutional investors, funding rounds, or valuation
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Overview
Business model
Monetization signals
- 1.Revenue stream: Agent and developer subscriptions (featured listings, branding)
- 2.Revenue stream: Paid lead generation and performance marketing
- 3.Revenue stream: Potential transaction facilitation fees
- 4.Revenue stream: Home services marketplace commissions or lead fees
- 5.Pricing model: B2B subscription and paid visibility model (pricing not publicly disclosed)
Product and technology
Product signals
- 1.Buy and rent property listings (residential and commercial)
- 2.New projects marketplace (off-plan and ready developments)
- 3.Multilingual interface (Kurdish, Arabic, English, Turkish)
- 4.AI-powered property search and insights (claimed)
- 5.Instant contract generation (claimed)
- 6.Tenant screening and payment tracking (claimed)
- 7.AI / ML usage (publicly described): Search relevance and investment insights (claimed in app listing).
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: Homele
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Want the GPPI 2025 methodology and drivers?
Market Profile: Iraq
Iraq's residential real estate market is structurally demandheavy and supplyconstrained. Public and multilateral estimates place the housing deficit...
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