GPPI Portal Profile · 2025
Homeday
Combines local agent expertise with a digital workflow (myHomeday) to increase transparency, standardize the selling process, and maximize reach via distribution to major portals.
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Key takeaways
- 1.Positioning: Combines local agent expertise with a digital workflow (myHomeday) to increase transparency, standardize the selling process, and maximize reach via distribution to major portals.
- 2.Marketplace model: Tech-enabled residential brokerage marketplace (hybrid digital + local partner agents); transaction-based.
- 3.Monetization: Transaction-based brokerage commissions on completed sales, Agent licensing / partner economics (revenue share model introduced/expanded publicly in 2024), Potential financing/adjacent...
- 4.Product emphasis: Online property valuation intake and lead capture, Local agent visit/valuation and sales execution, Digital customer platform (myHomeday) for tracking viewings/offers and sale...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: Homeday
A quick reference.
- -Geographies served: Germany.
- -Marketplace model: Tech-enabled residential brokerage marketplace (hybrid digital + local partner agents); transaction-based.
- -Primary monetization: Transaction-based brokerage commissions on completed sales, Agent licensing / partner economics (revenue share model introduced/expanded publicly in 2024) (+1 more).
- -Product emphasis: Online property valuation intake and lead capture, Local agent visit/valuation and sales execution, Digital customer platform (myHomeday) for tracking viewings/offers and sale progress (+3 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
homeday.de
Headquarters
Berlin, Germany
Founded
2015
Geographies served
Germany
Marketplace type
Tech-enabled residential brokerage marketplace (hybrid digital + local partner agents); transaction-based
Monetization
Transaction-based brokerage commissions on completed sales, Agent licensing / partner economics (revenue share model introduced/expanded publicly in 2024) (+1 more)
Ownership
Majority-owned by Axel Springer (AVIV classifieds ecosystem). Previously strategic minority investment via Axel Springer + Purplebricks joint structure (2018) and follow-on investment (2020).
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Overview
Business model
Monetization signals
- 1.Revenue stream: Transaction-based brokerage commissions on completed sales
- 2.Revenue stream: Agent licensing / partner economics (revenue share model introduced/expanded publicly in 2024)
- 3.Revenue stream: Potential financing/adjacent referrals via partners (details not publicly quantified)
- 4.Pricing model: Commission-based; commission levels vary by region and deal structure. Marketing materials reference competitive commission positioning in some contexts.
Product and technology
Product signals
- 1.Online property valuation intake and lead capture
- 2.Local agent visit/valuation and sales execution
- 3.Digital customer platform (myHomeday) for tracking viewings/offers and sale progress
- 4.Listing distribution to major portals for reach
- 5.Buyer support across inquiry-to-purchase; registered buyer database referenced publicly
- 6.Agent licensing model enabling agents to run own business and bring deals into Homeday platform
- 7.AI / ML usage (publicly described): Not explicitly disclosed; data-driven marketing/analytics stack suggests potential lead scoring/pricing optimization use cases.
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: Homeday
If you represent this portal, you can claim the profile to submit verified updates.
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