GPPI Portal Profile · 2025
Haraj
High-liquidity Saudi-native classifieds with broad category coverage (cars, real estate, devices, etc.), very low-friction browsing/posting, and mechanisms for safer transactions...
Last updated: 2026-01-09Confidence:MediumSources:GPPI researchPublic information
Informational profile summary based on GPPI research and public information. Not legal, financial, or investment advice.
Compare with a rival portal:Haraj vs Bayut →
Key takeaways
- 1.Positioning: High-liquidity Saudi-native classifieds with broad category coverage (cars, real estate, devices, etc.), very low-friction browsing/posting, and mechanisms for safer transactions...
- 2.Marketplace model: Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for...
- 3.Monetization: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390...
- 4.Product emphasis: Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services)., Search and filters (explicitly highlighted for cars in app...
- 5.GPPI lens: assessed across Listing Quality, Discoverability, Market Experience, and Product Innovation (full index access for verified operators).
GPPI Answer Box: Haraj
A quick reference.
- -Geographies served: Saudi Arabia (primary), Some international diaspora traffic (secondary, inferred from traffic analytics providers).
- -Marketplace model: Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for many non-real-estate categories.
- -Primary monetization: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page). (+2 more).
- -Product emphasis: Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services)., Search and filters (explicitly highlighted for cars in app listing)., Messaging/calls/replies to contact sellers (app listing). (+5 more).
- -GPPI lens: Listing Quality · Discoverability · Market Experience · Product Innovation.
At a glance
Domain
haraj.com.sa
Headquarters
Riyadh, Saudi Arabia (Saudi-registered establishment; primary operations appear Saudi-based)
Founded
2007
Core market
Saudi Arabia (primary)
Geographies served
Saudi Arabia (primary), Some international diaspora traffic (secondary, inferred from traffic analytics providers)
Marketplace type
Multi-category online classifieds marketplace (C2C + SMB-to-consumer), with category-specific B2B monetization (stores, featured listings) and a take-rate style fee policy for many non-real-estate categories
Monetization
Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page)., Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page). (+2 more)
Ownership
Private Saudi entity. Haraj’s 'About' page describes the platform as 100% Saudi and registered under an establishment named 'مؤسسة موقع حراج للتسويق الإلكتروني' (Haraj Electronic Marketing Establishment). Site footer/terms reference 'مؤسسة موقع حراج لتقنية المعلومات' (Haraj Information Technology Establishment).
Get updates on this portal
Get a monthly snapshot for Haraj: key changes, signals, and profile updates. Free for analysts and operators.
No spam. Unsubscribe anytime.
or
Need benchmarking or monitoring?
Request a GPPI briefing to discuss monitoring, comparisons, and exports for your markets.
We'll respond within 2 business days.
Overview
Business model
Monetization signals
- 1.Revenue stream: Transaction/commission-like fees: 1% on cars and many goods/services categories (per 'Commission' policy page).
- 2.Revenue stream: Seller subscriptions: annual 'store' membership priced at 2,390 SAR/year (per store subscription page).
- 3.Revenue stream: Promotional products: featured ads and view-boosting products (links in navigation).
- 4.Revenue stream: Potential value-added services: 'Trusted Purchase' facilitation may support fee capture (exact fee schedule not fully disclosed in the limited public text fetched).
- 5.Pricing model: Hybrid: (i) percentage fee policy on successful transactions in many categories, paid by the advertiser/seller; (ii) subscription for store sellers; (iii) a la carte paid promotions.
Product and technology
Product signals
- 1.Horizontal classifieds across major verticals (cars, real estate, electronics/devices, furniture, animals, services).
- 2.Search and filters (explicitly highlighted for cars in app listing).
- 3.Messaging/calls/replies to contact sellers (app listing).
- 4.Featured ads / boosting (site navigation includes 'العروض المميزة' and 'زيادة مشاهدات العروض').
- 5.Store subscriptions for sellers (annual store membership).
- 6.Identity/licence verification options ('توثيق العضوية و إضافة التراخيص').
- 7.AI / ML usage (publicly described): Not publicly disclosed (no reliable public claims reviewed)..
FAQ
What is GPPI?
The Global Property Portal Index (GPPI) is an independent research framework that tracks how real-estate marketplaces evolve across Listing Quality, Discoverability, Market Experience, and Product Innovation.
What does this portal profile include?
This page is a public GPPI portal profile snapshot: an overview of the portal’s positioning, marketplace model, product signals, and monetization approach. It is designed for clarity and comparability, not as a financial or investment recommendation.
How do portal operators update or correct the profile?
If you represent this portal, you can claim the profile to submit verified updates (ownership, markets served, product capabilities, and trust/compliance practices).
Do you publish raw GPPI index scores?
GPPI does not publish raw underlying scoring inputs on the public site. Where available, deeper index views are shared with verified operators and partners.
Data note and citation
This GPPI portal profile is an analytic summary prepared from GPPI research inputs and public information. Some details can evolve over time.
- -If you cite GPPI, reference the portal name, market, and the snapshot date shown on this page.
- -We do not publish raw underlying scoring inputs on the public site.
- -To submit corrections or verify details, use the claim/update link below.
Claim or update: Haraj
If you represent this portal, you can claim the profile to submit verified updates.
Want the GPPI 2025 methodology and drivers?
Compare Haraj
See how Haraj stacks up against other portals in an independent GPPI side-by-side analysis.
Market Profile: Saudi Arabia
Saudi Arabia's real estate market enters 2025 with strong demand fundamentals, but higher policy and compliance 'friction' as authorities push...
View full market profileOther portals in this market
Explore other property portals operating in Saudi Arabia (primary).
Research & reports
Deep-dive into portal performance metrics and industry analysis.
Tools to optimize your listings
Improve listing performance on Haraj with these tools.
Grow on every portal
Coraly helps real estate teams optimize their presence across all major portals.