Canada
Canada's housing market moved through 2025 with softer resale prices and a cautious-but not frozen-transaction backdrop. National home sales totalled 470,314 in 2025 (-1.9% y/y) and the sales-to-new listings ratio hovered around 52.3%, close to its longrun average-signals of a broadly 'balanced' national market despite large provincial/metro divergence. Prices eased: the National Composite MLS Home Price Index (HPI) was down 4% year-over-year in December 2025 (and -0.3% m/m), with much of the la...
Market Overview
Canada's housing market moved through 2025 with softer resale prices and a cautious-but not frozen-transaction backdrop. National home sales totalled 470,314 in 2025 (-1.9% y/y) and the sales-to-new listings ratio hovered around 52.3%, close to its longrun average-signals of a broadly 'balanced' national market despite large provincial/metro divergence. Prices eased: the National Composite MLS Home Price Index (HPI) was down 4% year-over-year in December 2025 (and -0.3% m/m), with much of the lateyear softening concentrated in Ontario's Greater Golden Horseshoe. Forward-looking guidance remains modestly constructive: CREA's latest outlook calls for the national average price to rise 3.2% in 2026 to about $698,622, while noting elevated uncertainty. Supply is improving, led by rental construction, but still lags what's required to structurally relieve affordability. CMHC reports 259,028 housing starts in 2025 (+5.6% vs 2024), though momentum cooled later in the year. On rentals, CMHC's 2025 Rental Market Report shows the purposebuilt vacancy rate rising to 3.1% (from 2.2% in 2024), easing rent pressures as completions climbed and demand growth softened. Consumer behaviour is increasingly rateand datadriven. After the Bank of Canada held its policy rate at 2.25% in December 2025, ownership costs improved versus the 2023 peak; RBC's aggregate affordability measure fell to 53.2% in Q3 2025 from 63.5% in 2023, though it remains stretched in major metros. Search and decisioning have become more digital: Canadian portals/apps bundle sold data, neighbourhood analytics, map search, and automated valuations; HouseSigma explicitly markets 'home valuation powered by AI.' Into 2025-2027, opportunity concentrates around purposebuilt rental (supported by a 100% GST/HST rebate) and infill/missingmiddle supply, while risks include policy volatility (e.g., the foreignbuyer ban extended to 2027), tighter AML/antifraud compliance, and potential rule changes tied to federal competition scrutiny of CREA policies that shape commissions and listing cooperation.
Top Portals in Canada
National portal operated by CREA; positions itself as Canada's largest real estate website with broa…
Qubec-focused portal for broker-listed properties; marketed as containing properties for sale/rent b…
Strong in British Columbia; MLS listings plus rentals/new developments and market insights tools.
Data-and-analytics-forward search app (notably GTA/BC); offers sold history and 'Home Valuation powe…
Tech-enabled brokerage + portal; owned by eXp (acquisition completed 2022) and offers a free online …
Canada-wide MLS map search with local market insights across cities; combines for-sale and rental di…
Commission-free, for-sale-by-owner model (especially Qubec); promotes selling without an agent and p…
National rental marketplace with map-based search, filters and listing alerts; includes landlord too…
Rental-focused platform with a historically strong Western Canada footprint; landlord marketing and …
High-reach classifieds marketplace with large real estate categories (for sale, for rent, roommates)…
Portal Landscape (10 portals)
| Portal | Type | Notes | GPPI Profile |
|---|---|---|---|
REALTOR.ca realtor.ca | real estate | National portal operated by CREA; positions itself as Canada's largest real estate website with broad MLS coverage. | Coming soon |
Centris.ca centris.ca | real estate | Qubec-focused portal for broker-listed properties; marketed as containing properties for sale/rent by Qubec real estate brokers. | Coming soon |
REW.ca rew.ca | real estate | Strong in British Columbia; MLS listings plus rentals/new developments and market insights tools. | View profile |
HouseSigma housesigma.com | real estate | Data-and-analytics-forward search app (notably GTA/BC); offers sold history and 'Home Valuation powered by AI' within listings. | Coming soon |
Zoocasa zoocasa.com | real estate | Tech-enabled brokerage + portal; owned by eXp (acquisition completed 2022) and offers a free online home valuation estimate. | Coming soon |
Zolo zolo.ca | real estate | Canada-wide MLS map search with local market insights across cities; combines for-sale and rental discovery. | Coming soon |
DuProprio duproprio.com | real estate | Commission-free, for-sale-by-owner model (especially Qubec); promotes selling without an agent and provides seller services/tools. | Coming soon |
Rentals.ca rentals.ca | real estate | National rental marketplace with map-based search, filters and listing alerts; includes landlord tools. | Coming soon |
RentFaster.ca rentfaster.ca | real estate | Rental-focused platform with a historically strong Western Canada footprint; landlord marketing and listing services. | Coming soon |
Kijiji Real Estate kijiji.ca | horizontal with real estate | High-reach classifieds marketplace with large real estate categories (for sale, for rent, roommates); broad inventory but less standardized than MLS-driven portals. | View profile |
2025 Signals
Resale pricing softened in 2025: the National Composite MLS HPI was -4% y/y in December 2025 (and -0.3% m/m). Transaction volumes were slightly lower for the year (470,314 sales; -1.9% y/y), while the sales-to-new listings ratio (~52.3%) stayed near its long-run average-suggesting balanced conditions nationally with regional volatility. CMHC's 2025 Rental Market Report indicates easing rental tightness (national purpose-built vacancy 3.1% vs 2.2% in 2024). Consensus forecasts lean to a mild 2026 rebound rather than a rapid surge; CREA forecasts the national average price +3.2% in 2026 to ~$698,622, with uncertainty still above normal.
Canadian portals and brokerages are embedding automated valuation and recommendation features, often branded as AI/ML: HouseSigma advertises 'Home Valuation powered by AI,' and Zoocasa offers a free online home valuation estimate. Industry bodies are actively educating agents on generative AI for lead nurturing/content workflows, but market-wide adoption rates are not consistently disclosed. Near-term signal: AI is most visible in search/personalization, price estimation, photo/virtual-tour enhancement, and marketing automation-creating both productivity gains and new consumer expectations for transparency.
Compliance intensity is rising. FINTRAC outlines AML obligations for real estate brokers/sales reps and developers (ID verification, recordkeeping, reporting). In 2024-25, FINTRAC reported the largest number of Notices of Violation in its history and proposed policy reforms would materially raise AML penalties and enforcement tools. A 2025 federal expansion also makes title insurers reporting entities under the PCMLTFA starting Oct 1, 2025-tightening the transaction chain. Fraud signals remain elevated in rentals and social platforms (e.g., RCMP warnings about rental deposit scams in 2025), which pushes marketplaces toward stronger identity, payment and listing-verification controls.
Canada saw continued brokerage-portal convergence and proptech consolidation. eXp World Holdings completed its acquisition of Zoocasa and Zoocasa.com (July 2022), a template for integrating lead gen + brokerage execution. In 2025, Canadian mortgage/real-estate platform Pine reported acquiring Properly (including its brokerages and search portal). Late 2025 also brought workflow/listing infrastructure consolidation: myAbode announced the acquisition of FirstList, a platform positioned around private exclusive inventory and agent collaboration. Globally, proptech M&A volumes accelerated in 2025, supporting a 'scale + platform bundling' thesis that can spill into Canada via cross-border buyers and product imports.
Policy remains an active demand/supply lever. The federal government extended the foreign-buyer purchase ban to Jan 1, 2027. To stimulate rental supply, Canada introduced a 100% GST/HST rebate for new purpose-built rental housing (with eligibility conditions). Competition policy is also in focus: the Competition Bureau is investigating CREA policies related to cooperation and commissions, which could affect listing exposure rules and buyer-agent compensation practices. Data and marketing compliance pressures persist: PIPEDA governs private-sector handling of personal information federally (with provincial equivalents), while Qubec's Law 25 added/activated additional rights such as data portability (in force Sept 22, 2024).
Regulatory Context
Real estate services are primarily regulated at the provincial/territorial level (e.g., RECO in Ontario, BCFSA in British Columbia, OACIQ in Québec, RECA in Alberta), while listing/MLS rule-making is strongly influenced by local real estate boards and national industry bodies such as CREA. Federal overlays include privacy (Office of the Privacy Commissioner / PIPEDA), anti-spam marketing rules (CRTC / CASL), competition law (Competition Bureau), and AML reporting (FINTRAC).
For portals, brokerages, and lead-gen players, compliance now spans (1) privacy governance and consent management (PIPEDA + provincial regimes), (2) marketing consent and message content requirements under CASL, (3) advertising/claims discipline under competition and consumer-protection expectations, and (4) stronger identity verification/recordkeeping expectations across the transaction chain under FINTRAC-linked AML rules. Operationally this increases the cost of onboarding listings/leads and incentivizes standardized data schemas, audit trails, and fraud-prevention tooling (KYC-style checks for landlords/sellers, duplicate-photo detection, and tighter control of 'private exclusive' inventory).
Observed Patterns
MLS-fed portals benefit from standardized fields, compliance controls and broker accountability; however, consumers increasingly expect sold-price transparency and richer listing metadata (renovation history, building analytics). Non-MLS or 'private exclusive' listings can improve seller control but risk fragmentation and inconsistent disclosure, which is why tools emphasizing policy-compliant private inventory are emerging.
Discovery is structurally fragmented by province and data regimes—REALTOR.ca is national, while Québec heavily orients around Centris and B.C. has strong regional players. Horizontal marketplaces expand reach but add noise and verification challenges, pushing serious buyers back toward MLS-adjacent sources for trust and completeness.
Buyers are highly rate-sensitive and increasingly 'spreadsheet-driven' after the 2022–2023 shock; affordability improved in 2025 but remains tight in major metros, sustaining longer decision cycles and higher price negotiation sensitivity. Renters saw a partial release valve in 2025 as vacancy rates rose to 3.1% nationally for purpose-built apartments, improving choice and reducing bidding-war intensity in some centres.
Product innovation is concentrating in three layers: (1) AI/AVM features embedded in consumer apps (valuation, recommendations), (2) transaction platforms bundling search + brokerage + mortgage (e.g., Pine's expansion and acquisitions), and (3) listing workflow/agent collaboration tools, including private exclusive inventory systems. A key 2025 signal is that innovation is being shaped as much by regulation (AML, privacy, competition scrutiny) as by UX—creating a premium for compliant data infrastructure.
Frequently Asked Questions
For resale: CREA's monthly sales and MLS Home Price Index (HPI) are widely used benchmarks; for new supply: CMHC's housing starts releases provide the cleanest national read.
Nationally it looks closer to balanced than extreme: the 2025 sales-to-new listings ratio (~52.3%) was near its long-run average while the MLS HPI ended 2025 down 4% y/y—conditions that can feel buyer-friendly in some metros but still tight in others.
Two major levers are (1) demand constraints via the foreign-buyer purchase ban extended to Jan 1, 2027, and (2) supply incentives via the 100% GST/HST rebate for eligible new purpose-built rental projects. Together, they tilt opportunity toward compliant rental development and domestic end-user demand rather than speculative foreign demand.
At minimum: privacy governance (PIPEDA and provincial equivalents), consent-based marketing under CASL, and AML-aware workflows where you touch regulated transactions or regulated counterparties (FINTRAC obligations apply to real estate brokers/sales reps and developers). Québec operators also need to account for Law 25 rights such as data portability.
Rental deposit fraud and cloned listings are recurring risks on social and open platforms; RCMP warnings in 2025 describe victims sending deposits via e-transfer for units that weren't actually available. Practical mitigations include in-person verification, confirmed ownership/representation, and never sending deposits before a verified viewing/lease process.
Data Confidence
Assessment Reasons:
- •High-quality macro indicators are available from CREA, CMHC, the Bank of Canada and major bank research (sales, starts, HPI, affordability).
- •Regulatory/legislative sources are well-documented (Finance Canada foreign-buyer ban extension; CRA GST/HST rental rebate; FINTRAC, PIPEDA/CASL).
- •Portal-level traffic share, conversion metrics, and quantified AI adoption rates are not consistently disclosed publicly; signals rely on product claims and visible features rather than audited market-share datasets.
Need a Canada market briefing?
Get a tailored GPPI market briefing covering portal landscape, competitive dynamics, and strategic signals for Canada.
Request market briefingRelated Markets
The U.S. housing market in 2025 stayed in a slow-but-stable regime: demand was capped by affordability while supply remained structurally...
Argentina's residential market is regaining liquidity after several years of real (inflation-adjusted) price erosion, with Buenos Aires City (CABA)...
Australia's residential market closed 2025 with demand still materially above prepandemic norms, supported by population growth and tight rental...
Austrian residential real estate moved from downturn to stabilization through 2025. The OeNB's residential property price index shows the overall...