Argentina

CABA remains the best-instrumented submarket. Zonaprop's Index signals a return to low single-digit USD price growth through 2025, with off-plan units outperforming, while rents on new contracts grew in the low-30% nominal range in 2025 (slightly ahead of inflation) and gross yields sit around ~5%. Liquidity is improving but can swing month-to-month: the CABA notary association reported 5,250 deeds in Nov 2025 (-8.8% YoY) yet transaction value rose 51.5% in pesos. Forward signal: if mortgage credit keeps reopening and disinflation persists, absorption should improve, but FX policy changes remain the dominant volatility driver.

Consumer-facing 'AI' is mostly expressed as algorithmic search/ranking and automated valuation rather than overt genAI. Zonaprop offers a Valuador/Tasador that provides an estimated sale or rental value quickly, a practical AVM-style workflow. Broker-side digitization is stronger and directly impacts listing quality and lead conversion: Argenprop Gestin provides a free, mobile-first CRM (multi-user, messaging, listing status tracking) integrated with portal publishing; Tokko Broker provides a CRM + mobile app focused on daily automation and multi-portal distribution. Platform-group ownership can accelerate feature transfer: QuintoAndar's acquisition of Navent's real estate assets (which include Zonaprop) and Lifull Connect's acquisition of Properati both emphasize scaling 'technology' and 'innovations' across LATAM-an enabling condition for wider AI use in fraud detection, lead scoring and pricing models in 2025.

Trust and fraud risk remain structural, especially in rentals (duplicate ads, bait pricing, fake owners). A key integrity differentiator is professional verification: CUCICBA (CABA) operates complaint channels and publishes lists of illegal/infringing operators, and it positions 'matriculated' brokerage as a consumer-safety mechanism. AML/CTF compliance is tightening: UIF Resolution 43/2024 sets minimum prevention system requirements for licensed real estate agents/brokers as reporting entities when performing defined activities, increasing KYC/record-keeping expectations and raising compliance costs for broker networks and CRMs. Data-handling and marketing practices also elevate risk: the AAIP is the enforcement authority for Argentina's personal data law (25.326), relevant to lead forms, call tracking and retargeting used by portals.

The portal/proptech landscape has been consolidating into a few platform groups. QuintoAndar announced the acquisition of Navent's real estate platform business (Dec 2021), bringing Argentina's Zonaprop ecosystem into a regional proptech operator. In parallel, LIFULL Connect acquired Properati from OLX Group (Jan 2022), reinforcing cross-border portal rollouts and product standardization. For 2025, the implication is less about new mega-deals and more about post-merger integration: unified CRM stacks, shared data models, and monetization optimization (premium placements, lead products) across markets.

Rental contracting shifted materially after DNU 70/2023 (published Dec 2023) deregulated key terms (duration, indexation, currency) by agreement; CABA's housing agency summarizes that parties may set term/adjustment and even foreign-currency rent. Empirical evidence from Buenos Aires indicates the repeal coincided with a supply revival and rent declines in nominal and real terms, supporting a more 'market-clearing' rental regime-though affordability pressures remain. Financial integrity rules are also evolving: UIF Resolution 43/2024 updates AML/CTF obligations for real estate brokers, likely cascading into stricter documentation practices for higher-value transactions. Across digital operations, compliance with Argentina's personal data law (25.326) under AAIP oversight, plus consumer protection duties under Law 24.240 (information/advertising standards), are the core legal rails affecting listing and lead-generation businesses.