Virtual staging can still win-when disclosure is built-in
Keep your marketing edge while meeting AB-723 requirements. Stage faster, disclose automatically, stay compliant.
What compliant disclosure can look like
Three common approaches to AB-723 disclosure for virtually staged images.
Label example
Add text like "Digitally Altered" or "Virtually Staged" directly on or near the image.
Corner badge or caption text
Overlay example
Semi-transparent corner overlay indicating the image has been enhanced.
Watermark-style disclosure in corner
Original link example
Provide a clickable link to view the unaltered original photo.
"View original photo" link below image
The compliant-by-design approach
Build compliance into your staging workflow from the start.
Always preserve originals
Keep unaltered source files for every staged or enhanced image. This is the foundation of AB-723 compliance.
Always link altered ↔ original
Maintain a clear connection between enhanced images and their originals. Online ads must provide access to both.
Always export disclosure options
Generate labeled versions for different channels-MLS, portals, print-with appropriate disclosure for each.
You can still: stage, enhance, and generate video
AB-723 doesn't limit your marketing tools-just requires transparency.
Virtual Staging
Digitally furnish empty rooms with photorealistic furniture and decor.
Try staging toolPhoto Enhancement
Improve lighting, colors, and clarity while maintaining authenticity.
Try enhancerSky Replacement
Replace overcast skies with blue skies or sunset scenes.
Try sky toolVideo Generation
Create property walkthrough videos from still photos.
Coming soonWhat typically requires disclosure vs what doesn't
A general guide to material alterations under AB-723.
Typically requires disclosure
- Virtual staging (adding furniture)
- Object removal (power lines, cars)
- Sky replacement
- Digital renovations or remodeling
- Adding landscaping or pools
Typically no disclosure needed
- Basic color correction
- Brightness/contrast adjustments
- Lens distortion correction
- HDR blending from same shot
- Cropping and straightening
This is general guidance only. Consult your brokerage, MLS policies, and legal counsel for specific requirements.
Frequently asked questions
Stage faster. Stay transparent.
Virtual staging with built-in AB-723 compliance. Get started in minutes.